Search Engine Optimisation With Every Web Design Package

Manchester Web Design are including on-page search engine optimisation with every web design package. Search engine optimisation is the process of making websites more search engine friendly to obtain higher rankings on the results pages.

We know the importance of being high up in the search engine results pages, its all well and good having a great web site but if no one can find it you're not going to succeed. This is where search engine optimisation (or SEO) comes into play. The search engine optimisation that comes with our web design package may not be enough to give you number one listings but because we have designed the website to be search engine friendly, it will make any SEO campaign in the future easier and less exspensive.

 Optimisation For Better Results In

All web sites that we design come with search engine optimisation as standard. Manchester Web Design believes Google to be the most important search engine on the web due to its huge following, in a recent survey it was said that Google accounts for 28% of all searches carried out on the World Wide Web with Yahoo coming in second place with not much between them. Because Google ranks websites in a successful way, more and more search engines are using similar formulas and so optimising for Google will also optimise your rankings for other search engines. Also other search engines like AOL use Google results for their own search engines. Optimising your sites contents for Google is the only way to go if you want to create the maximum amount of targeted traffic to your web site.

 How Does Search Engine Optimisation Work?

Optimisation works by making a web site more search engine friendly so that the search engine knows what your site is about. Through careful key word selection we can target potential customers and bring them to your site, where they can find what they are looking for. When designing a web site from scratch it easier to build in search engine optimisation then to try and implement it afterwards, so Manchester Web Design will include the optimisation from the very beginning of the project. We will work closely with you to determine what keywords people would use in order to find your products or services on a search engine and then optimise the keywords.  

Choosing Keywords and key phrases

There are a lot of tools on the web to help you choose keywords and some of the best ones are free. When choosing your key words try to imagine what potential customers would type into a search engine to find your products or services. Imagine that your a web design company wanting to target people wanting a website designed, the obvious key phrase you would target would be "Web Design" which is a good key phrase to target but will be very competitive due to the amount of other web design companies targeting the same phrase. In the past couple of years searching trends have changed more towards regional searches, it would seem people searching for products and services if possible would prefer to buy them locally. Taking this into account, if your web design firm is based in Manchester you can target the phrase "Web Design Manchester" or "Manchester Web Design" and choose the phrase that would give you the most traffic. You may be asking yourself how do I no what phrase is more popular? That's where a keyword search tool comes into play, you want to use a keyword tool that shows you how many searches are made on each search phrase and gives you a list of similar alternatives.

Submission to Directories And Search Engines

There is a common myth in search engine submissions that you have to submit your website every month or it will forget about it, this is wrong. And what about the hundreds of websites out there that offer to submit your web site to thousands of search engines for a small fee, well the truth is there are only a handful of search engines and directories that are worth submitting to and once submitted they will not forget about you. It is true that it is best to manually submit your web site to them and that process does take some time. After we have designed your web site and it is hosted on the web we will submit it to a number of free directories and search engines, this will help your rankings and means that you wont have to do it. The search engines and directories we submit to are most of the major free ones.