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Pay per click is a
way of achieving high rankings on the search engine results by
paying for your website to be placed in the results for certain key
phrases. There are quite a few pay per click search engines
including Google, Yahoo, MSN, AOL and Freeserve to mention just a
few, but most of them obtain the pay per click results from a third
party. The truth is not many people now who all the third parties
are and what search engines they provide the results for and unless
you have a long time to research it all, you will be operating a
blind pay per click campaign. |
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